The secret weapon of a well-designed content marketing strategy

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Are you involved in the marketing & communications of your organisation? Then you are familiar with it: a content marketing strategy. Essential for promoting your brand, generating leads, attracting customers and increasing engagement amongst your target group. Developing or improving an effective content marketing strategy is a lot of work, let alone implementing it successfully. However, there is a secret weapon that can help develop and implement a well-designed content marketing strategy.

A multidisciplinary approach

In today’s digital world, content marketing requires a multidisciplinary approach and often involves multiple departments within an organisation. Content marketing can also require collaboration with sales, product development and customer service to create the right content for specific audiences and stages within the customer journey. There is a lot involved, which can cause lead times to increase considerably...
And you, of course, want to prevent that.

To develop or improve an effective content marketing strategy is a lot of work, but it is a crucial part of a successful marketing strategy. The level of effort depends on several factors, such as the size of your organisation, your objectives, the complexity of the target group and the available resources.

A brand portal as your secret weapon

Even with a well-crafted strategy in place, successful implementation is key. Achieving this requires consistency, dedication, and a strong commitment to follow through. A brand portal, also referred to as a brand management portal or brand center, is an invaluable resource for executing your content marketing strategy. It serves as a centralised hub where all essential marketing and communication materials—content included—are created, managed, and distributed efficiently. This powerful tool can be your secret weapon to enhance:

• Time savings and efficiency: By having everything in one central location, marketing teams and other colleagues can save a lot of time. Instead of wasting hours searching for specific files or approvals, focus on creativity and strategy. Templates also simplify the creation process because much of the design work has already been done. You don't have to reinvent the wheel every time, but instead you can use existing templates to create new content quickly and efficiently. Templates allow different teams and departments within an organisation to collaborate on content without having to spend a lot of time and effort fine-tuning the visual style. Everyone can work within the guidelines of the templates, making collaboration smoother. The templates can be adapted to specific needs without sacrificing consistency. You can also adjust the texts quickly and easily, as well as images and other elements to make the content relevant to specific target groups and campaigns.
  
  
• Consistency: A brand portal ensures that all employees, both internal and external, have access to approved and up-to-date marketing materials, such as logos, images, videos, and other content. By using templates that guarantee the corporate identity, all your marketing materials and expressions stay consistent and according to the visual identity of the brand. This ensures a recognizable and professional appearance in all communications, regardless of who creates the content. All team members and external partners have access to the same curated set of approved and on-brand assets as well as brand expressions, ensuring that brand identity is consistently applied across all communications. This, in turn, contributes to a strong and recognizable brand image. Often, a brand portal also offers version control, so that users can always find the most recent versions of the brand materials. This guarantees consistency in brand expressions and prevents the distribution of outdated or unauthorised materials.
  
  
• Collaboration and involvement: A brand portal promotes collaboration between different teams and departments, enabling them to collaborate on marketing campaigns and projects in an organised and structured way. A brand portal facilitates easy sharing and collaboration between different teams and external partners involved in the content marketing strategy.
  
• Ease of use for employees: Templates offer a user-friendly foundation for content creation, allowing employees without graphic design expertise to contribute effortlessly. This fosters greater participation across the organisation, encouraging a broader range of ideas and insights to shape your content.
  
  
• Controlled access and security: A brand portal allows administrators to manage user access and permissions. This means that only authorised people have access to certain content. This helps ensure brand integrity and prevents unauthorised use of branded materials.
  
  
• Distribute quickly and effectively: A brand portal with an integrated webshop empowers users to order and print marketing materials directly, such as brochures, flyers, business cards, and other promotional items. This streamlines the process, enabling marketers to quickly produce and distribute new materials without having to design them from scratch or coordinate with third-party printers. Additionally, brand portals often allow you to generate permanent links for all assets, making it easy to share communications with colleagues, external partners, or customers. Whether it's digital brochures, presentations, or other online content, these permalinks ensure that the most up-to-date version is always accessible. It's a win-win!

In short

A brand portal can significantly streamline content management and distribution. It facilitates efficient content creation, ensures consistent branding, and fosters collaboration within organisations of all sizes and complexities. This is why integrating a powerful content marketing strategy with a brand portal is so beneficial.

By doing so, valuable time and resources are saved, allowing for reinvestment in other critical tasks.

At Cordeo, we fully recognise these advantages. Our brand portal provides all the features mentioned above, and we are eager to discuss how it can add value to your organisation.