To stand still is to go backwards: important trends and developments

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As a software company specialised in digital asset management, it is of course very important for us to stay informed of trends and developments within the industry. These developments may be important for you to be aware of, given they come with new possibilities, efficiency improvements and chances to be prepared for the future. We will discuss with you some insights about the current trends in digital asset management.

Keep evolving and innovating

The digital asset management industry continues to evolve and innovate to meet the ever-changing needs of organisations. The trends below highlight the importance of efficiency, security and user-centric functionalities within modern DAM systems. Some relevant examples, to give you an idea, are:

• Cloud-based DAM systems: The adoption of cloud-based DAM systems is steadily increasing. The shift to cloud-based DAM systems offers organisations numerous benefits. For example, assets can be accessed from anywhere, on any device. This promotes collaboration, even for teams working in different locations. In addition, the cloud offers flexibility and scalability, allowing organisations to expand their storage space based on their needs without investing in physical infrastructure.
  
  
• AI-driven functionalities: Artificial intelligence (AI) is playing an increasingly important role within DAM systems. AI is used for automatic tagging, facial recognition, and recommending relevant content. This will simplify the management of large amounts of assets.
  
  
• Integrated analytics: Advanced DAM systems provide insights to track the performance and usage of digital assets. Analytical data helps you understand how your DAM system is being used, which assets are effective, and what improvements may be needed. Additionally, they can identify trends and gain insight into which assets may need to be updated or replaced.
  
  
• Enhanced security and access control: Security remains a priority for organisations when managing their digital assets. Modern DAM systems offer robust security measures, such as two-factor authentication and strict access controls. With the increasing number of digital assets, including sensitive information, security becomes crucial. Good security measures should prevent unauthorised access to assets and ensure data integrity. Organisations determine who has access to which assets and the way they can put those assets to use.
  
  
• Automated management of legacy assets: DAM systems provide capabilities to automatically manage and clean up legacy assets. This helps organisations maintain a well-organised and up-to-date asset library. Consider, for example, automatic expiration of outdated assets or expressions.
  
  
• Increasing attention for sustainability: organisations are showing greater interest in sustainably managing digital assets. Efficient asset management helps reduce unnecessary duplication and supports a more environmentally conscious approach. Minimising unnecessary printing, unnecessary duplication and conscious use of digital resources fits well within a sustainable business strategy.
  
  
• User experience (UX) optimisation: DAM providers focus on improving the user experience. A good user experience is essential to stimulate the reception and use of DAM systems within an organisation. DAM vendors are working to provide intuitive interfaces, which are easy to understand and navigate, so users can quickly find the assets that they need. In addition, comprehensive training and support can help maximise ease of use and promote adoption.


A clear view on improvements

These trends and developments contribute to improving the efficiency, productivity and sustainability of digital asset management processes. This allows organizations to better meet the ever-growing need for an organized and well-managed digital content library. We are continuously committed to improving our brand portal to meet the expectations of our customers. But we do not only pay attention to general trends and developments, we also listen carefully to our customers and their needs. This is how we ensure that everyone can get the most out of Cordeo.