Customer Case NHL Stenden

At NHL Stenden, a university of applied sciences with campuses across different cities in The Netherlands, maintaining brand consistency is an ongoing priority.

Brand consistency can be quite a challenge in an organisation with:

• 2,400 employees
• 7 campuses
• Multiple departments and teams

Following the merger of NHL University of Applied Sciences and Stenden University of Applied Sciences in 2018, the organisation set out to strengthen its brand. Not only by increasing brand awareness and sharpening its positioning, but also by improving the way hundreds of employees create communication materials every day.

For NHL Stenden, the solution was a combination of strong design, smart templates and the right support for employees. Curious to see how they achieved this? Discover the full story in our customer case.

What you'll learn in this customer case

In this in-depth customer case, we take you through NHL Stenden's approach step by step. You'll discover:

• How to make the most of your brand identity
• How to balance creative freedom with brand consistency
• Why a brand portal is a valuable asset for designers
• How to build internal support for adopting a new system

Who is this customer case for?

This case is relevant if you:

• Work in an organisation with multiple teams or brands
• Find that templates are not being used effectively
• Rely heavily on bespoke design work
• Want greater control over brand consistency

This customer case demonstrates how the right combination of design, technology and ease of use can help create stronger, more consistent communications.

Read how NHL Stenden put this approach into practice. Complete the form below to receive the full customer case instantly.