Smoothly create new brand materials
The BrandSpot Studio is a complete online design toolkit for creating marketing and communications materials. By making smart use of dynamic templates, BrandSpot supports the creation of consistent materials of optimum quality and according the corporate identity style. There is no need for graphical knowlegde as the user-friendly Studio of BrandSpot is for everyone.
The Studio makes it possible:
Share and manage brand assets with your DAM
The Library is the media storage solution of BrandSpot, also known as DAM software. DAM stands for Digital Asset Management and is indispensable as a marketing tool. It is the central place where all brand items are stored, shared and managed online.
The Library allows you to:
Connect and inspire your organization
Inspire and inform your employees about your brand and its unique values and promises. Motivate them to apply these values. BrandSpot’s corporate identity manual BrandBook facilitates adherence to corporate style guidelines to your geographically distributed teams.
The BrandBook is an essential part of your brand strategy:
“The flexibility of the templates has made it
possible to implement a rapid change in the visual identity”
Distribute and order brand expressions
BrandSpot provides a fully integrated ordering environment for your marketing materials and merchandising, by either using your own supplier network or our worldwide network. The WebShop is seamlessly integrated with the Studio to order materials created in BrandSpot instantly. BrandSpot is independent from any print supplier and you are in control of the orders and budgets yourself.
The WebShop allows you to:
Create dynamic templates yourself
Bridge the gap between design and branded materials. The availability of corporate guidelines is simply not enough for a consistent brand expression. Our DesignManager, a plug-in application for InDesign, allows designers to create templates in their familiar InDesign environment. The designer can use the unique plug-in to translate a static InDesign file into a dynamic template and determine the correct use of your corporate identity style.
Activate your audience
Email marketing is one of the most effective and cost efficient marketing strategies to deploy. The BrandSpot MarketPlace provides full e-mail marketing: e-mail campaigns can easily be created with the user-friendly editor, which includes templates in accordance with the corporate identity style.
The MarketPlace allows you to:
“We are very pleased with BrandSpot. We finally have control over
the complex process to keep the manuals in many different
languages up-to-date and rapidly available.”
BrandSpot enables your marketing organization to be more creative, more efficient and more productive. It meets your company’s needs by acting as a standardized, scalable, configurable and independent brand services portal for Brand Resource Management. You’ll speed up the time-to-market and reduce your costs. Above all, you’ll achieve a consistent brand expression and manage content for multiple media and channels.