Multilingual collateral to support marketing & sales
Case: Infor
Infor builds business software for specific industries in the cloud. With 15,000 employees and over 90,000 customers in more than 170 countries, Infor software is designed for progress. Infor adopted the BrandSpot system in 2006 through its acquisition of SSA Global which had adopted the system when it bought Baan in 2003. To this day, Infor uses the BrandSpot system to create not only marketing collateral but also stationery and business cards.
.
The Challenge
- Reduce inventory costs
- Create marketing materials (collateral, business cards and localized stationery.) “on the fly”
- Enforce brand consistency globally
- Simplify the translation process
- Simplify branding updates
Manon Adema
+31 38 466 9420
Our Solution
Baan implemented BrandSpot, a solution to streamline the logistical process of document creation in 2001. When Baan was acquired by SSA Global, BrandSpot was an enormous help in rebranding and integrating all of the company’s literature. This process was continued when SSA merged with Infor in 2006. In 2009, Infor updated its logo and the system made this considerable task very easy. In May 2010 Infor has, once again, updated its brand and BrandSpot has made this process very easy. In 2014 we have built an integration with Translations.com. Infor now has one of the best integrated solutions to create and translate collateral in many languages and fulfill locally.
Benefits
- Major cost savings due to reduced waste and elimination of warehousing and long-distance shipping costs
- Content updates can be made “on the fly”
- Reduction of time-to-market for updated documents
- New documents can be added to the system quickly and at low cost
- Increased branding, rebranding and brand awareness with almost no cost
- Localizations and translations can be created quickly and at low cost
- Instant availability of latest version PDF documents on website
- The Translations.com integration provides well designed translated documents in an efficient process.
“We have been working with BrandSpot for 14 years now.
Cordeo has reinvented itself over time and constantly delivers new value to Infor.
It has helped us grow an impressive body of correctly-branded marketing material.”
Nan Byington, Hook & Loop,
Director Design, Infor.
Social Media
