BrandSpot helps launch of new brand

Case: The Red Cross

The Dutch Red Cross is a part from the largest humanitarian network in the world: the international Red Cross. And works with up to 35.000 volunteers in the Netherlands. They work in their own city of region for 270 local departments in the Netherlands, and for 6 six departments in the Carribean. By using the sections the Red Cross is offering help across the country. The Red Cross volunteers are supported by a professional organization.

The challenge

  • The new brand of the Red Cross, designed by Teldesign, should be implemented on many marketing and communication materials, such as stationary, business cards, ads, brochures and posters
  • Enable the 270 local departments in the Netherlands to provide these materials, quickly and easily, with their unique department information, where the correct application of the new brand must be guaranteed.
  • Ensure the lowest possible total cost of ownership to spend more time, money and energy on their important core business.

Manon Adema
+31 38 466 9420

The solution

Within a close collaboration between the Red Cross, De Groot Drukkerij and Cordeo, we have developed and implemented a platform for all 270 local departments to create and order their marketing and communication materials in an easy way. User friendly wizards help the visitors of the portal to not only order stationary and business cards. They are able to create posters and brochures, and adjust text and images on their specific situation. Also readymade marketing materials can be ordered via the portal. The departments can choose from producing the items by De Groot Drukkerij, printing partner of the Red Cross, or a local printer.


  • Facilitation of local departments: without experience or any graphic knowledge the departments are able to create, adjust and order marketing materials quickly and easily
  • Securing the new brand
  • Simple and clear order process with insight into the created and ordered materials
  • Actual understanding of the use of the platform and how the organization presents national
  • Better use of the available budget, the whole process requires significantly less time of the volunteers.

Do you want to read more of our client cases? Click here

“We are very enthusiastic about the usability of BrandSpot,
enabling our volunteers to create their local MarCom materials by themselves.”

Marianne van der Poel, Traffic Manager
Dutch Red Cross




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