Automatic creation of drawing lists, POS material and promotion campaigns

Case: State Lottery

Since 1726, de Nederlandse Staatsloterij (the Dutch State Lottery) offers lottery games in the Netherlands. They are for almost three centuries the most popular lottery, organized 12 times a year on the tenth of the month. Besides that, the Dutch State Lottery organizes the King’s Day Lottery, the Orange Lottery, the Lucky Lottery, the Year’s End Lottery and the weekly lottery: the Million Game. BrandSpot takes care of the faultless creation off drawing lists and provides the sales points with tailored in-store and promotional materials.

The Challenge

  • Reduce errors in marketing and results communication
  • Less manual creation of adverts and point-of-sales materials
  • Manage corporate design guidelines and allow fast adoption of new design
  • Reduce costs and labor.

Manon Adema
+31 38 466 9420

The solution

By using BrandSpot, adds, posters and many other files can be created in large numbers, and approved and forwarded to the newspaper of printer. The winning numbers, drawn by the notary, be placed directly in template designs, without manual input. The generated cPDF files are sent directly to the editor for publication. Sales points can instantly create and order promotion campaigns.


  • Possible errors in the drawing lists is zero
  • Enable sales points to create and order promotion material themselves
  • Huge reduction in time and cost
  • Reduce work and management burden
  • Fast time-to-market
  • Simple, efficient and cost effective process
  • New marketing opportunities through personalization
  • Certified files are automatically sent to different parties.

Do you want to read more of our client cases? Click here

“We are able to generate tailormade files automatically with BrandSpot,
which has made our communication very effective.” 
Twan Oomis, The Dutch State Lottery.


More information?

Download our brochure here.

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