04 November 2015
ContentStore: an answer to your chaos
“Everybody’s a mad scientist, and life is their lab. We’re all trying to experiment to find a way to live, to solve problems, to fend off madness and chaos” – David Cronenberg
You probably know that feeling: how wonderful it feels to have washed your car, to have your garden fixed up or even to have cleaned your desktop of all those empty folders and useless documents. If we trust Cronenberg’s words, life is a lab in which we have the task to try to get rid of chaos. Everyone has its own kind of challenge: let Cronenberg imprint his chaos on film, we have a different type of horror story.
A horrorscenario you probably know too well: you need to find that one file containing the information you really need immediately. You start to browse your carefully built folder structure on your desktop, but meanwhile you have doubts entering your mind. “Did I save that file or did I just open it in my mailbox? Is it still there or did someone share it with me? Maybe on Dropbox, Google drive or was it posted in the Facebook group? Tweeted, linked, LinkedIn?” Things made your head already swimming when you still had a big pile of paperwork upon your desk, but this virtual chaos is not making things any better! In other words: too many systems are used to store content, and editing or keeping content up-to-date often requires a lot of extra hands and double work. A waste of your time and money, while you could have used both in much better ways.
Our solution to your chaos: the ContentStore! A central content repository to help you manage and deploy content from one source to many different media and channels: a further strategic step within multichannel marketing with great opportunities.
This module of BrandSpot enables you, for example, to store your content in one central place, in different languages if needed. Frequently used text components (common components), once invoked, adapt easily to the language and style of the concerning document, which makes keeping documents up-to-date very easy.
Two examples. User manuals of products often contain sections that are similar in all manuals. Maintaining these components in the ContentStore will result in having to update only one component that will be inherited, in all languages and styles, in the new versions of all manuals. Universities and University Colleges keep descriptions of all courses they offer in many different documents, such as fact sheets, bachelor programs, invitations etc. By keeping the descriptions in the ContentStore only one description needs to be maintained.
As for images and logos, they can be stored by subject, making it very easy to find and retrieve. Users can select these images and logo’s from the ContentStore for the designated image boxes in a document. You can even store images per language. When a user selects an image from the ContentStore, the image associated with the language of the document will be applied automatically. This feature is very useful: when you have logo’s with different taglines, you can prepare and store these logo’s for different languages. This feature makes it also possible to store other images that are language or region specific in the ContentStore, such as images of street signs, trains, taxi’s, police cars, major buildings, food, etc.
You want a content strategy that doesn’t make your head spin? In this case the ContentStore is a move in the right direction.