29 March 2018
BrandSpot for housing corporations: HW Wonen and Vidomes
Housing corporations play an important role in social housing. They are in contact with a large target group of house hunters, tenants, tenants’ associations and buyers. The many activities of the housing associations come with a large number of communication and information materials. There is an enormous need for:
- social media posts
- narrowcasting on screens
- instruction cards
- property ads
It is a huge task for the often small communication teams of the corporations to manage the production of all these materials effectively.
A solution for housing corporations: creating materials in an easier, faster and cheaper way
Many housing corporations are looking for a solution that makes it easier, faster and cheaper to create the materials mentioned above. Moreover, the consistency of the corporate identity style should be taken into account and the solution should be as user-friendly as possible. In order to get a grip on this entire process, we have developed BrandSpot for Housing Corporations.
Vidomes in Delft and HW Wonen from Oud-Beijerland, both in The Netherlands, are our first customers in this, to us, new industry. With the help of these two customers, we have been able to gauge the needs of the housing corporation sector.
BrandSpot for housing corporations: functions and benefits
With BrandSpot, housing corporations such as Vidomes and HW Wonen can:
- … ensure that the new materials are created according to the corporate identity style in the Studio;
- … store new materials in the Library, the BrandSpot Digital Asset Manager;
- … order print-ready materials via the WebShop.
BrandSpot has six independent applications, each of which offers countless possibilities. Together with our customers, we are constantly looking for an optimal balance between offering many possibilities and making the software as user-friendly as possible.
Cindy van Venetiën from Vidomes about BrandSpot:
“We have been working with Brandspot for a few months now. The system is very suitable for the creation of standard tickets, flyers and posters. However, keep in mind that designs are not too extensive and have too many choice options. We have deviated a bit off this, as with our brochures. But because of the pleasant cooperation and flexible attitude of Cordeo’s project manager, Wouter, we came to a great solution. “
Meghan Feldmann of HW Wonen also tells us her experience:
”The organization of HW Wonen is focused on self-management and self-organization. Communication is therefore being taken care of within various activities and functions, which means that more employees are directly involved with communication. In order to be able to facilitate our employees, we were looking for an easy software solution in which they could create materials such as folders and newsletters themselves, all within uniform formats of our corporate identity style. The Cordeo tool fits in well with these needs. Employees are now able to quickly and easily create their own communication materials. This saves time for the entire organisation. The tool is user-friendly and its integrated digital asset manager makes it complete for us. The cooperation with Wouter of Cordeo is good, if we run into something he is ready to respond quickly and things are resolved quickly. ”
Other benefits that BrandSpot can offer the housing corporations are:
- Huge efficiency improvements in the internal processes;
- Links to existing applications for an optimal process in the chain
- A supplier with knowledge and experience at housing corporations and a very high service level.
Would you like to know more? Contact us here.