Introduction Brand Resource Management
XLDOC BECOMES BRANDSPOT
Globalization and multi-channel marketing have led to a huge increase in print as well as other forms of communication. Managing, coordinating and translating all the work generated is an increasingly complex task. Marketing departments, restricted by budgets and limited human resources, often struggle. Sending out a consistent message and presenting a cohesive brand is becoming more and more of a challenge.
So in 2013 we’ve taken steps to redefine our position to be better able to help manage brands successfully. We have identified and defined the space in which we work as Brand Resource Management.
The XLdoc product has been rebranded to BrandSpot.