A corporate style guide is essential within the realization of your brand strategy. A corporate style guide contains all guidelines for a consistent brand image. Normally it concerns a very detailed description: not just the logo, but also the use of color, the font and even the tone your organization uses, are to be found in a corporate style guide. It also clarifies how your brand should be presented and which target group should be concentrated on. A neat corporate style guide is not just essential to manage your brand, but also to inspire your team by providing them detailed information about the brand they daily step up for.
Of course, your wish is that your brand will be strongly recognized by your target group. This is only possible if you position your brand in a consistent way. Your target group will associate and remember your brand more easily. However, a proper corporate style causes a lot more benefits: several psychologists did research on the impact of certain types of design, colors, forms and fonts. Thus, not only it is essential to develop a fitting corporate style, it also needs to be easily memorizable. In fact, Professor Emeritus of Psychology and Marketing Robert Cialdini identified “commitment and consistency” as one of the principles of influence for a reason. Consistency recalls a sense of trust and that is of course exactly the feeling you would like to create with your clients.
The BrandBook, one of six applications within our Brand Management software BrandSpot, offers a useful overview of all brand elements and a detailed description of the brand. After you decided your corporate identity with your creative bureau, informing your people of your brand elements will be facilitated by BrandBook. With BrandSpot, making modifications to your c orporate style will not be a complicated process anymore. Throughout interactive links and practical tools, your people will apply your corporate style to all MarCom materials in a user-friendly way.
Not only your corporate style is present within the BrandBook: your logo, images and corporate style colors will be applied onto the entire standardized User Interface: BrandSpot itself will acquire your corporate identity.
We will help you to make the content within the BrandBook available to your people, but that is not all. We go a step further. Experience teaches in fact that, independently of size or geographical spread of your organization, guidelines are not sufficient to create a consistent corporate style.
Our BrandBook offers far more than just communicating Corporate Style guidelines. Curious? Click here! We would love to let you know how BrandBook could help your organization further.
Back to BrandSpot