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Case: Chameleon by MSD Animal Health

MSD Animal Health, based in New Jersey, USA, (in the USA knows as Merck) is a global leader in the research, development, manufacturing and sale of veterinary medicines. The company offers one of the industry’s broadest, most innovative portfolios, spanning products for the prevention, treatment and control of disease in all major farm and companion animal species, as well as products for reproduction management. In addition to offering these products, MSD Animal Health offers all kinds of additional services to its customers. Chameleon is an example of such additional service.

The Challenge

  • Strengthen relationship with veterinarians
  • Assist veterinarians in their practices with
  • information, advice and innovative tools
  • Become a service leader.
Brand Management Software BrandSpot/Chameleon for MSD Animal Health

Manon Adema
+31 38 466 9420

Our Solution

Chameleon is a service for veterinarians with information and innovative tools to help them doing their business. Chameleon offers the online creation and fulfillment of vaccination reminders in print, e-mail and text (SMS) including advanced scheduling possibilities. Vets are able to create their own cards, upload images and practice logo,. Cards can be ordered immediately in bulk quantities, print-on-demand, or can be personalized with variable data such as pet name, client name and address information, creating a real personal message. E-mail and SMS follow-up is integrated in the solution.

MSD Animal Health started Chameleon on the BrandSpot Platform in 2008. The solution is now operational in several countries and is extending globally.

Benefits

  • Simple creation of personalized cards for Direct Mail by veterinarians
  • E-mail and text reminder campaigns
  • Increasing use in vet community, rolled out globally
  • Increased vaccine volume and better vaccine compliancy
  • Over 8 million yearly communications
  • The Chameleon service is a deal maker for new business of MSD Animal Health.

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“We enable and facilitate our veterinarian clients to communicate 1-to-1
with their final customer in a very user friendly way.
With a significant increase in brand loyalty, sales and profit as a result.”
David Taylor,
Commercial Information Manager, MSD Animal Health

Logo-MSD

 

More information?

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