University College Utrecht
The University College Utrecht (HU) offers 107 different studies to almost 40.000 students, making it one of the largest university colleges in the Netherlands. The University College Utrecht has a clear positioning and is trendsetting in using digital techniques. For branding consistency and to embrace the latest developments, the University College Utrecht has chosen the Cordeo publication platform.
“The advantages were shown in the first year. We produced all bachelor brochures through the portal and our time to market has been cut in half. We have also saved a lot of money."
Ingmar Volmer, Marketing Manager University College Utrecht.
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The Challenge? The University College Utrecht is a complex organization with many faculties. They were looking for a solution to improve efficiency in creating publications such as study brochures and a large range of informative materials. The correct use of the house style is vital to have a recognizable image when reaching out to their target groups. |
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Our Solution! The publication platform based on XLdoc offers the University College Utrecht a Digital Asset Manager to manage and share photos, logos and other files. With the Cordeo XLdoc Creation Studio the faculties are able to produce marketing materials themselves based on very flexible templates that secure the University College’s house style. Many bachelor brochures, leaflets, invitations, factsheets, flyers and international studies brochures have been produced. The ordering system offers the University College the opportunity to control the printing activities of the different faculties and locations. |
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Benefits In the first year efficiency has been improved considerably. The cost reduction accomplished by not having to outsource the DTP work alone has earned back the investment in the publication platform in the first year. The house style is applied more consistently and many new templates have been added to the platform. These are not just corporate templates for materials used by the entire University College but also faculty specific templates. Users can register to automatically receive an email to be informed of new publications. The publication platform automatically links newly published brochures to the University College’s website. This has reduced the need for website maintenance. Every latest edition is available immediately for downloading. |
We support University College Utrecht in the field of:
Brochures & Leaflets-Marketing-Education-Business Cards-Asset Management-Document Creation-Order Items
We have implemented the project in a structured manner together with Cordeo and Avess, who managed the project internally. The platform is very well received, we are already getting requests from several faculties to expand.
