Marketing Resources Management
"How can I reduce costs and improve the effectiveness of my marketing budget?"
By centralizing the creation and ordering of documents in one online application!
Marketing organizations, especially those operating within international businesses, face huge challenges in meeting diverse internal and external communication demands while managing resources efficiently.
- Time to market of documents (creation and delivery) is too long
- Materials are not correctly branded
- Messages are inconsistent
- Updates cannot be processed easily
- Available business documents are not up to date
- Waste and offset printing costs are too high
- No insight in to costs of printed material
- No history of previous versions available
Our solution delivers an advanced content management system, using (flexible) templates including a digital asset management system and ordering system in which you can save, manage and order all documents. It helps to create documents easily, based on templates. Based on rights people can make customizations themselves, within certain boundaries. It can define which text and image boxes may be changed and which images may be selected. Finally an approval workflow can be selected.
Furthermore it is possible to order items and relate an approval workflow based on cost centers to control budgets.
- Brand control and control over customizations by creating documents based on templates and rights
- Save time by creating documents much easier and faster
- Enhance accurateness of collateral
- Produce the print quantity needed just-in-time
- Budget control by using approval workflows based on cost centers
- Improve efficiency and reduce overall collateral costs
- Online proofing of documents
