Food & Beverage
"It is possible to create and update documents easily!"
Food & Beverage companies have ongoing product developments. They produce products for national and international markets, centrally branded or white labeled for a large network of resellers and retailers. Consistency in ingredient information, product specifications and health claims is essential. Also centrally branded products often need a local touch because geographically spread markets have different needs. These market characteristics of the Food & Beverage industry pose enormous management problems in creating marketing materials, labels and packaging.
Publishing platforms offer great tools to better manage complex document processes. Labels & packaging information can be centrally maintained in product databases and produced using flexible branded templates. White label partners can rebrand their material while maintaining correct product information. Marketing material can quickly be translated and local variations can be added. A centrally maintained asset manager services internal departments and external channels with correct imagery, logos and other material.
- Online maintenance and production of labels & packaging
- Easy rebranding for white labels
- Smooth translation process for international markets
- Brand control
