Direct Mailers
"How can I improve the creation of Direct Mail campaigns?"
The introduction of variable data print techniques has dramatically changed the face of Direct Mail. It is now possible to create mailing campaigns online with customized information: truly 1-to-1 marketing.
Direct mailers are characterized as personal, selective, focus-grouped, active, testable, measurable, creative and systematic.
- Creating personalized mailers is a lot of work
- Resellers cannot create branded direct mailers
Our solution delivers a complete Suite to create several formats of direct mailers very easily and quickly. Based on templates, branding rules and content, a DM campaign can be created online by the marketing department. Where required, the fulfillment can be done locally by the field marketing organizations. These organizations select the appropriate campaign in the right language and upload their Excel address list. The DM solution checks and validates the Excel spreadsheet and displays the direct mailer on the screen - including the relevant postage. After approval of a proofing PDF, all relevant information is transferred to the printer of choice.
- Brand control
- One central access point for all direct mailers and other assets
- Increase efficiency and reduce 'traffic': users can create their own direct mailers on the fly
- Online proofing, based on authorization levels
- User friendly creation solution for direct mailers, by WYSIWYG interface
- Immediate check on validity of address list
- Fast imprint of variable data
- Provides relevant information to print and mail companies automatically
