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Working Field
Due to market dynamics, organizations are faced with a need for more accountability because management demands insight in to budget and costs. Organizations are also pushed to achieve greater effectiveness, for instance through personalization and customization of messages and increased production efficiency. And last but not least, there is a drive for brand consistency and to communicate the same message synergistically. These dynamics have resulted in numerous new disciplines, which are not very strictly defined, but which indicate the working field of Cordeo.
