Experts in the field of web 2 print applications have analyzed the Cordeo solutions. Here is what GMG Consulting reports on Cordeo.

Burlingame, Cal, December 19, 2005 - "As far as competitors for Cordeo, I don't think there are any that offer a value proposition like XLdoc, their platform.

Honestly, I have been in this market place for six years, and seen just about all the web 2 print solutions developed around the globe. All the print suppliers and some marketing automation companies have some type of offering... or what is usually just a piece of the complete solution (biz card, fulfillment, static with customization). None with a focus on automating the process from a marketer's perspective (this is where the true savings are generated). The content management, image library, dynamic document composition and authoring/approval cycles combined with automatic order routing with approvals was developed from a VP of Marketing's perspective not a print supplier's. This combined with the marketing communication, consulting and implementation expertise of Cordeo, in-depth knowledge of digital POD and relationships with global digital print suppliers, is what make their value proposition so compelling.

This is why I think most of the local or global print suppliers offerings fall short. Can they print/fulfill? You bet...! Do they have the domain expertise to cover document creation, authoring, translation, dynamic templates, order routing & approval through print and fulfillment? Not many from what I can see. Not to mention that a dedicated print supplier solution will lock customers into a print relationship that is somewhat exclusive. Being supplier agnostic enables Cordeo to identify, and set up suppliers regardless of geographic location, in a short period of time."

Greg Goldman, GMG Consulting

About GMG Consulting

The GMG Consulting Group is a provider of strategic consulting services for Enterprise Marleting Organisations and technology driven organizations in the Print and Publishing Industries.