"How can I effectively manage my brand in an international organisation?"

Effective Brand Management is essential to build and maintain a strong identity in the marketplace. With our solutions you have control over your corporate identity, guaranteeing consistent use in globally produced and distributed marketing documents or packaging / point-of-sale materials.

Remember that defining corporate style guide lines and branding rules is not enough to guarantee consistency. Only with the Publish-on-Demand solutions of Cordeo do you get the control you need. 

Design templates

Documents are based on templates that contain all your branding rules, correct logo and fonts. In the XLdoc Image Library, approved images can be selected for your documents. This ensures rapid creation of correctly branded documents. Users only have only access to those parts of the document they are allowed to access. With our solutions, corporate departments control the brand, while field organisations are enabled to create local market documents.

Fast rebranding

When the corporate identity changes completely - for example as a result of image change, mergers or takeovers - then a new template can be applied quickly to all documents and, hey presto, instant rebranding! Because if a logo changes, it is only changed once in the template and all documents are recreated on the fly. And since there is no need to scrap large stocks of obsolete printed documents and brochures, costs are dramatically reduced.

Special brandings

Product endorsements or event branding can be applied when needed. For e specific period of time your leaflets, flyers or brochure can advertise your trade fair participation, customer day or company anniversary.

Co-branding

Channel and dealer organisations can easily and controllably  co-brand. Based on pre-set rules, your company controls the content and corporate design, enabling dealers or distributors to only add their address information and logo. Workflow based on authorisations make the whole process transparent.

Private label branding

It is also possible to apply different templates to the same content source. A perfect own-label solution where the same product content can have many faces! This is particularly important with packaging and labels that can have many different brands.

Use our in-depth experience and Improve your brand management