"How can I reduce costs and improve the effectiveness of my marketing budget?"

Marketing organizations, especially those operating within international businesses, face huge challenges in meeting diverse internal and external communication demands as well as efficiently managing resources:

Corporate Marketing

You typically strive for brand control in complex international markets while still enabling customizations. You are under time and availability pressures. You need to focus on creative solutions while reducing duplication and controlling worldwide marketing budgets.

Product & Industry Marketing

You need to deliver and control content, and enhance message consistency throughout your marketing collateral. You also need to ensure that customizations are correct and current, and that translations are always synchronized with the source.

Regional Marketing Directors

You need the flexibility to localize and customize your local market sales support materials - even to the point of 1-2-1 communication. You need it quickly and you need it within your budgets

Regional Marketing Teams

You need to manage the execution of programs and traffic of collataral production. You need quick execution and short approval loops.

Sales Teams

You are in the front line. You need easy access and a single source with up-to-date and approved collateral, in the local language versions - and the ready availability of hardcopies. Integration with CRM systems will help you manage this process.

All the above needs and processes are hugely facilitated by Cordeo Publish-on-Demand solutions. Solutions that have brought proven results to many clients operating in many different industries and geographical locations.