"How can I use PoD in my Direct Mail campaigns?"

The introduction of variable data print techniques has dramatically changed the face of Direct Mail. It is now possible to create mailing campaigns with customized information: truly 1-to 1-markteting.

Personalized and customized mailings yield dramatically better response rates than mass mailers. Cordeo can help you to quickly set up a DM campaign and manage fulfillment.

Our product solution

Based on templates, branding rules and content, a DM campaign can be created online by the marketing department. Where required the fulfillment can be done locally by the field marketing organisations. These organisations select the appropriate campaign in the right language and upload their Excel address list. The DM solution checks and validates the Excel spreadsheet and displays the DM mailer on the screen -including the relevant postage. After approval of a  proofing PDF, all relevant information is transferred to the printer of choice.

Your benefits

The complete process for the creation of you mailer can be done collaboratively online. There are many benefits to this solution:

• Directly accessible by authorized users all over the world
• Availability of all approved DM material for users and/or channels
• Brand control
• Increased efficiency and throughput time
• WYSIWYG: the result is visible
• Immediate check on validity of address list
• Prevention of possible problems by cross-checks
• Provides relevant information to print and mail companies automatically