Solutions

Cordeo has implemented numerous Publish-on-Demand solutions for its clients that have improved efficiency, speed and marketing results.

What are the benefits of Publish-on-Demand solutions in my business?

  • Reduce your total media cost
    With the Cordeo solution your overall cost of publishing, production and printing will decrease significantly. Material waste due to inventory obsolescence and warehouse costs will be reduced to zero. Handling will be much easier and more effective.
  • Increase your marketing effectiveness
    With One-to-One marketing, documents you can reach customers individually. Delivering the precise information that the customer needs – when he needs it – increases your marketing efficiency. Time-to-market of messages is extremely quick and review times are short. Cordeo’s solution offers excellent opportunities for one-to-one messaging in brochures and direct marketing campaigns.
  • Increase your sales effectiveness
    By increasing the relevance, distinctness and impact of materials, your company will increase sales conversion rates and loyalty. Being able to gather information on customers needs brings excellent cross-selling and upselling possibilities. Publish-on-Demand solutions will motivate your sales team by providing up-to-date information and valuable sales tools. The effectiveness of your sales force will improve substantially.
  • Improve your brand identity and management
    Adherence to your corporate style guidelines is guaranteed because the actual design templates, logo’s, visual identity rules and text elements are applied to all communication media. Fast and cost-effective re-branding can now be used, as can channel and partner co-branding. Your messaging is always fresh and up-to-date.
  • Fast and effective translations and localizations in your markets
    Cordeo’s solution offers an easy way to create translated and localized brochures. No new design or DTP is required. Centrally defined ‘rules’ and a single source of content guarantee consistent and up-to-date messaging in all languages. This allows your field marketing organization to fully concentrate on lead generation.
 

The design of Value Journal makes optimum use of the possibilities of the Publishing on Demand system without making compromises in the lay-out.

 Inge Massen-Biemans
DSM Venturing & Business Development